Empowering Financial Independence. Building a Better Future.
Rooted in equity. Driven by strategy. Focused on your financial freedom.
Our Mission
At 40AM Capital, our mission is to help individuals and families take control of their financial future through personalized coaching, tools, and education. We guide clients toward financial independence, generational stability, and lasting peace of mind—no matter where they’re starting from.
Our Roots
We draw inspiration from the unfulfilled promise of “40 acres and a mule”—a powerful symbol of economic justice denied to Black Americans. That legacy shapes our purpose: to bridge that gap and create a new path forward. While our roots are grounded in closing racial wealth disparities, our services are built to empower everyone seeking clarity, stability, and true financial freedom.
How 40AM Capital Began
I’m DeWayne Gordon, and I founded 40AM Capital to turn the unfulfilled promise of “40 acres and a mule” into a modern movement for financial empowerment.
With over 20 years of experience in finance, risk management, and organizational transformation, I’ve seen how strategic financial coaching can shift not just someone’s budget—but their mindset, confidence, and future.
At 40AM Capital, we exist to help you build a financial legacy that lasts. We’re here to equip you with the knowledge, structure, and support to achieve true financial independence.
Because financial independence isn’t just a destination—it’s a legacy. And we’re here to help you build it.
The Financial Landscape We're Transforming
The economic challenges facing Black Americans are systemic, persistent, and deeply rooted—from the racial wealth gap to limited access to financial resources. These barriers have shaped a financial landscape that’s often difficult to navigate—but with the right support, change is not only possible—it’s within reach.
At 40AM Capital, we believe that empowering individuals doesn’t just change personal outcomes—it shifts entire communities. When people have the tools, guidance, and confidence to take control of their finances, they create ripples of transformation that reach across generations.
This work isn’t just about closing gaps—it’s about building legacies.
Our Pledge to Your Financial Success
Our Commitment to Your Financial Success
At 40AM Capital, we’re committed to helping you take control of your money—and your future. We provide innovative tools, actionable education, and personalized support to guide you every step of the way.
Here’s how we help you move forward:
Stabilize: Build an emergency fund and establish confident money habits
Optimize: Streamline your spending and make intentional financial decisions
Eliminate Debt: Pay off what you owe and gain lasting financial momentum
Align: Structure your time, habits, and resources around your financial goals