For First-Generation Wealth Builders
Finally, Financial Coaching That Gets Your Story
Personalized guidance and comprehensive planning tools for people creating financial stability on their own terms.
✓ Stop financial self-sabotage patterns
✓ Master practical planning tools
✓ Achieve financial peace and security
⭐⭐⭐⭐⭐ "This was unlike any financial coaching we've had before. We began separately and ended up walking away from each session more confident, together!" - Katrina L. & Tymir C.
Sound familiar?
Traditional financial advice doesn't fit your situation or values
You feel like an outsider in money conversations that don't reflect your reality
You're tired of quick fixes that don't address why you're really stuck
You're balancing family expectations while trying to build your own wealth
You're navigating wealth-building without family guidance or a clear roadmap
Something deeper is holding you back, but you can't identify what it is
You're doing everything right—budgeting, saving, following the expert advice. But financial peace still feels out of reach. That's because traditional advice ignores your unique story and the patterns you inherited without realizing it.
You're ready for something different.
You're Smart, You Work Hard - So Why Does Money Still Feel Like a Constant Struggle?
I Understand This Struggle – Because I've Lived It Too
You're not alone in feeling like traditional financial advice doesn't fit your reality—I'm DeWayne Gordon, founder of 40AM Capital, and I know what it's like to be the first in your family to navigate complex financial systems without a roadmap.
I've been where you are—working hard but feeling stuck, wanting to build financial security but not knowing who to trust or where to start.
After 20+ years helping people transform their financial lives, I discovered something critical: Money without mindset change is worthless.
In 2020, I proved this by lending $183,000 across 51 loans. I thought capital access would solve financial problems. Instead, smart people repeated destructive patterns despite having funds. That's when everything changed.
I built 40AM Capital around this insight—lasting change requires understanding the patterns keeping you stuck, not just better budgeting.
What makes my approach different:
20+ years transforming financial lives across diverse communities
15 years leading organizational change for major corporations and government
First-generation wealth builder who personally navigated this journey
Proven experience understanding what really keeps people financially stuck
I don't just understand the numbers—I understand YOU. And I'm here to guide you through transformation that actually sticks.
What Makes Our Approach Work When Others Don't
Pattern-Breaking Transformation
Break Financial Cycles, Build Your Future
Break free from the childhood patterns and cultural messages that keep you stuck financially. Understand what's really driving your money decisions so practical strategies actually work long-term.
Cultural Competency That Gets It
Finally, Someone Who Understands Your Background
Navigate financial systems with a guide who understands the unique challenges of pioneering wealth without family guidance. Build wealth in a way that honors your values and cultural identity.
Complete Financial Blueprint System
21-Tab Workbook That Replaces $3,000+ in Advisory Fees
Get immediate access to comprehensive Excel-based planning tools that let you test real-life scenarios before making costly decisions. Everything from budgeting to retirement planning in one integrated system.
Real Results from Real Financial Pioneers
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"Next Level Results"
My experience working with 40amcapital was amazing. Dewayne pays close attention to detail and your past life experiences to guide you with your finances. Not only finances but the mental aspect of it too. He makes sure you understand every step of the way. Highly recommend to anyone looking to take their finances to the next level!
~Miguel G.~
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"From Sabotage to Success"
I finally have control over my impulse spending. The three strategies DeWayne taught me were Pause, Redirect, Allocate. This seems simple but it completely changed how I think about money. I was constantly setting myself back with emotional purchases, but now I'm hitting my goals instead of sabotaging them. The transformation has been remarkable!
~Vanessa T.~
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"From Paycheck-to-Paycheck to Empowered"
I came in living paycheck-to-paycheck with zero savings. After the third session, I discovered I had $425 monthly that I was unconsciously wasting. But more importantly, I learned that budgeting isn't scary or restrictive. It's actually empowering. DeWayne helped me realize that I had completely avoided having any relationship with money due to my childhood experiences that I had buried and forgotten about.
~Darryl G.~
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"Different Approach, Real Results"
I’ve learned so much with his coaching plan! It’s crazy how just one small step, like getting real about my budget or setting a simple goal, can lay the foundation for something bigger. I didn’t realize how much my mindset needed to shift until I actually started doing the work. Now I feel more grounded, more focused, and honestly… proud of myself. If you’ve been thinking about getting your finances together, this is your sign. Start small you’ll be surprised how far it’ll take you. Cause I definitely started small and now I’m realizing it’s not so bad. And it’s not the way you may think with any other financial coaching either! He takes totally different approach with it as well and you don’t even realize it at first.
~Skieshia C.~
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"A 5-Star Experience"
Working with DeWayne and 40AM Capital has truly been an enriching experience. It was clear from the beginning that this was unlike any financial coaching we've had before. My husband and I began this journey separately and ended up walking away from each session more confident than the last, together! DeWayne helped us realize our goals, areas for alignment, and provided us with a pathway forward. Each session built upon the last, truly feeling like the beginning of a solid foundation. It felt great to have someone in our corner, and we can't thank DeWayne enough for his patience and his guidance. 40AM Capital was a 5-star experience. Thank you!
~Katrina L. and Tymir C.~
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How It Works: Get From Stuck to Thriving in 3 Simple Steps
Step 1: You Take Action
Book your free Discovery Call
We'll uncover what's really keeping you stuck financially and create a clear path forward.
Step 2: We Handle Everything
We design your personalized Financial Blueprint and transformation plan
Using our proven methodology, we'll identify the patterns driving your money decisions, create your comprehensive financial plan, and build your confidence.
Step 3: You Get Your Dream Result
Enjoy financial confidence and lasting impact
Break the cycle. Build the wealth. Create the future you've always wanted for you and your family.
What Makes 40AM Capital Different
✅ Specialized coaching for first-generation wealth builders navigating financial systems without family guidance
✅ 20+ years of experience transforming financial lives and leading change initiatives for major corporations and government
✅ Lived experience as first-generation wealth builder – I've navigated this journey myself
✅ Complete 21-tab Financial Blueprint Workbook – comprehensive planning system no other coach offers
✅ Cultural competency and understanding of your unique background and values
✅ Accessible pricing for your income level – not reserved for the already-wealthy
✅ Focus on transformation, not just information – we address what's really keeping you stuck
✅ Personalized learning curriculum curated specifically for where you are in your financial journey
✅ Long-term accountability and support – not just a quick fix
✅ Proven track record – clients achieve clarity and break their financial cycles
What You Get When You Work With Us
Pattern-Breaking Approach
Break Financial Cycles for Good Address the childhood patterns and cultural messages that keep you stuck financially, so practical strategies actually work long-term.
Cultural Competency That Gets It
Someone Who Understands Your Journey Navigate financial systems with a guide who understands the unique challenges of building wealth without family guidance.
Personalized Roadmap Creation
Your Custom Path to Financial Freedom Get a detailed and customized roadmap with specific strategies tailored to your situation, goals, and cultural background.
21-Tab Financial Blueprint
Complete Planning System in One Tool Replace $3,000+ in advisory fees with comprehensive tools that let you test scenarios before making costly decisions.
Ongoing Accountability Support
Stay on Track with Expert Guidance Receive check-ins, progress tracking, and course corrections to ensure you're moving toward your financial goals consistently.
Legacy Focus
Break the Cycle, Build the Future Create lasting financial transformation that benefits not just you, but sets up your family for long-term success.
Frequently Asked Questions
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Most financial coaches focus only on budgets and numbers. We start by healing your relationship with money through trauma-informed coaching, then build the practical systems. As a first-generation wealth builder myself, I understand the unique cultural challenges you face that other coaches often miss.
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Most clients feel the mental and emotional shift after the first session. Financial changes typically show up within 3-5 months of implementing the tools and strategies. We focus on building lasting change, not quick fixes.
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All coaching sessions are conducted virtually via video call, making it convenient to participate from anywhere. This allows us to work together regardless of your location while maintaining the personal connection essential for transformation.
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Yes. Most budgeting attempts fail because they don't address the underlying emotional triggers and childhood patterns that drive spending behaviors. We heal those patterns first, which makes the practical tools actually stick.
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I work with both individuals and couples. For couples, we focus on aligning your financial goals, improving money communication, and creating shared strategies that honor both partners' backgrounds and values.
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That's exactly who this is designed for. Traditional financial advisors require significant assets to work with you. We specialize in helping people build wealth from the beginning, not just managing existing wealth. Our most successful clients started with little to no savings.
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Yes, payment plans are available for our coaching programs to make transformation accessible. Contact us to discuss options that work with your current financial situation.
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No. Our methods work for any first-generation wealth builder - whether you're the first in your family to go to college, start a business, or earn a professional salary. It's about the pioneering experience, not specific ethnicity.
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Yes, I provide financial empowerment workshops for companies, churches, community organizations, and groups. These sessions focus on practical financial tools and trauma-informed strategies that teams can implement immediately. Contact us for custom pricing and program details.
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Start with our Financial Blueprint Workbook for $499. It's a complete financial planning system you can use independently. When you're ready for personalized guidance, you can always add coaching later.